Hat Trick NYC · Independent Design Studio · Est. New York

Behind the
Stitching

Studio
Issue 01
Bronson, founder and designer of Hat Trick NYC
Fig. 001 Founder / Designer / Lifelong fan New York, NY

About Hat Trick

Sports culture,
rewritten in thread.

I’m Bronson — a designer and lifelong sports fan who believes hats should do more than block the sun. I design hats that turn heads in the stadium, spark conversations in the stands, and fuel the kind of playful banter that makes sports fun. Hat Trick NYC is where design meets fandom. Equal parts style, nostalgia, and a wink to the games and culture we love.

From the desk of Bronson Founder, Hat Trick NYC

Studio principles · Non-negotiables

The house rules

  1. 01 Sports are culture.

    The uniforms, broadcasts, commutes, rituals, and arguments matter as much as the final score.

  2. 02 Nostalgia should feel new.

    The references may be familiar. The hat should still feel like something you haven’t seen before.

  3. 03 A good hat starts conversations.

    If someone across the bar understands the reference, the design did its job.

Production notes

Studio
Independent
Designed
New York City
Method
Small batches
Favorite shape
Unstructured five-panel
Primary material
Premium cotton
Required ingredient
A deep-cut reference
“

Made for the fans who notice the side patch, remember the broadcast, and stay through the ninth.